Opportunity: The Women’s Care Center-Milwaukee wanted a video that gave a local feel to the impact they had by highlighting the adoption story of Kellan. This video was to be used for a fundraising event and for future fundraising efforts. While many videos were available at the national organization level, the Milwaukee location wanted to emphasize a local feel and impact. GEM was brought in to quickly and efficiently develop and execute the video production.
Here’s how we helped: The Women’s Care Center is a non-profit organization that must carefully use its resources to get its message of life and love out to its clients and supporters. GEM met with the Women’s Care Center to determine the overall message and feeling they wanted to convey with this video and then proceeded with the video production, including on-site video interviews, story creation and editing.