Opportunity: An engineering department of a large supply chain organization came to GEM asking for support in change management and reputation. The desire was to improve their reputation as an innovative service provider internally. They also wanted to be viewed as a collaborative partner that added value to the larger organization.
Here’s how we helped:
A new brand which was focused on the three areas they wished to prioritize among their employees as valued behaviors—innovate, collaborate and celebrate.
An e-newsletter was designed to deliver a consistent way for the engineering organization to cultivate collaboration, highlight innovation and celebrate their people and work.
Leadership messaging which helped to inspire and motivate employees.
Technical Academy marketing materials which was part of an initiative to standardize processes and training.
“Critical thinking and effective copywriting proved to be key for this project. We were able to translate highly technical concepts and outcomes into short and snackable copy that is easy to read and even easier to understand by everyone. Over time, the engineering function became known as a valued partner and a leader in internal communications.” – Rebecca Lindley, GEM Senior Consultant