Opportunity: A large health care company set out to celebrate its 5-year anniversary of its high school internship program. The founder of this program is an African American executive of this large company who fiercely set out to develop this program as a way to give back to the community. This program is unique because it targets students of underrepresented backgrounds and urban areas. The internship program is a launchpad for students desiring to pursue fields in the STEM areas.
Video: The production process included interviews with current and past participants of the program; on-site interviews and filming; the development of a cohesive story to celebrate this major milestone.