Services Page - Gem Communications

Services

Culture Communications

The strongest corporate cultures are constantly tested. The larger the organization, the greater the challenge of maintaining an environment where people thrive – ultimately driving the company’s success. Culture is built on clear, consistent and regular communications. At GEM, we understand how to engage employees in a language that’s straightforward, reasonable, and realistic. We believe that common sense should always prevail. Our perspective can provide a different point of view, offering value from the outside. We partner with you to deliver a culture communications strategy and clear messages that reflect your core principles in both the every-day and mission critical moments.

A strong culture can’t be built when your message or identity is lost or unclear.

Great leaders understand the value of integrity, respect, responsibility and accountability, which is ultimately reflected (or not) by their own actions.

When leaders live out desired behaviors, employees tend to follow suit.

Compliance & Efficiency Communications

Efficiency and compliance can either forge and protect profits or squander them. Successful organizations can direct behavior changes as these challenges manifest – and communications are an irreplaceable tool for the job.

Our experience with highly regulated health care environments enables us to understand how communications can activate behaviors that minimize compliance risk and maximize efficiencies. We believe in a keen understanding of all stakeholders so as to target communications. Simplify your messages, but adhere to your core principles as a leader. Speaking plainly is not always easy, it is a thoughtful process. We help to guard your integrity with every message, keeping in mind the desire outcome for these sensitive communications.

Crisis and Change Management Communications

Crisis and change management are each critical internal communications competencies, yet in some ways they represent two sides of the same coin. The hardships of change must be handled with the same rigor as your worst crises. The authenticity of your voice has to ring true, which means action and follow through. Twenty years of working through large corporate crises and change management initiatives has taught us that scenarios often start off tangled, and require analysis and planning to penetrate a deep and fogged chaos. For all of the work involved in the process, to achieve clarity and momentum common-sense must prevail. At GEM, we believe in giving straight talk from an experienced perspective. The crisis or change can result in opportunities while mitigating any risks..

Marketing Communications Planning and Strategy

It all starts with a good plan. We can help organize and think through best approaches, along with a solid timeline.

Messaging

Whether it’s the leader message, the press release or employee newsletter, we work closely with you to deliver the right message.

Tactical Execution

Our wheelhouse is in producing the right mix of communications materials, from newsletters, strategy packages, PowerPoints and more.

Video or Podcast Production

Video has been successful in communicating not just your brand but also important processes and desired behaviors. We can help determine if this is the right channel for you.

Our purpose is to help you shine.

Women’s Care Center – Milwaukee

Video

The GEM team created a video that focused on the local impact the Women’s Care Center has by highlighting the adoption story of Kellan.

Supply Chain Communications

Marketing, Video

Performance and culture were transformed through an integrated employee communications program that included a number of key elements.

New Awards Program

Video

The GEM team developed the branding for a new, annual awards program and continues to lead the communications efforts related to this prestigious program.

Discover your brilliance

Tell us what you’re proud of. Tell us your challenge. We can help.