Among the many situations in which you may need expertise include:
- Creating greater name recognition in your market
- Improving stakeholder relations
- Improving upon your reputation with your customers
- Re-positioning your business among a specific segment or within a particular market
- Re-branding your company – redefining you vision, mission and values along with your external positioning and brand appearance
No task is too small or too large. GEM Communications and Consulting will approach your situation by understanding your challenges first, then applying the right approach. We will start by uncovering:
- Competitive landscape: Who are your competitors? What’s your share of the total available business? What’s your reputation?
- Differentiation:Understanding how you stand out among your competitors: What makes you different? What products or services do you offer that your competitors don’t?
- Overall Positioning: Investing the time it takes to hone in on your overall positioning on the market: What do you want to be known for? What do you stand for?
After a variety of discussions and sessions occur, we’ll lay out a GEM-like approach that works for you. This may include one or a combination of the following:
- Refined vision/mission/values
- Defined positioning
- Targeted public relations outreach
- Overhaul of Corporate assets such as Web site, collateral, and logo
- Targeted communications to key stakeholders
- Special event planning