GEM

Discovering and sharing your brilliance
  • About
  • Portfolio
  • Services
  • Testimonials
  • Contact

The Schaeffer Group, LLC

schaeffer-groupOpportunity: To provide a refresh to the overall brand of the company in order to garner more awareness and preference from prospective clients.

Plan included:

New brand: “We’re There When Life Happens” – which provided a more personal and conversational approach to clients. Colors were vibrant and use of life-events imagery was used in order to make greater connections with prospective clients.

New web site: Brand capitalized on life-events as a way to bring clients into the fold. The web site also revitalized a blogging section, where partners could share real life stories and how financial consulting can help through the normal trials of life.

New Video: A very personal, family-oriented video showcasing the firm’s capabilities was produced to convey a sense of authentic caring.

New Facebook presence: Organized and methodical approach to building content. Fans increased exponentially, which ultimately has increased business significantly.

Archives

  • May 2016

Categories

  • Uncategorized

GEM Communications and Consulting, LLC
4909 24th Place
Kenosha, WI 53144

(262) 515-6109

Copyright ©2019 GEM Communications and Consulting LLC. All Rights Reserved.
Built by Westwords