Opportunity: Four Catholic schools merged and all 10 parishes came together to support the opening of a new Catholic School. Communications was integral for creating buy-in and excitement.
Public Relations: Media outreach to share this news, which high- lighted the collaborative nature of this opening. Issues management that resulted in school closings and merging was also managed through proactive public relations and parent communications. Direct communications — both face-to-face and e-mail was used to allay fears of parents’ from merging schools.
Marketing: A combination of direct mail and advertising was used to attract new families.
Digital: Strong web site and social media presence. The web site receives ongoing maintenance and enhancements.
Brand Management: A new logo, mission, vision and values were cre- ated.
Video: An overview video and new web site was created to set the tone of this new school.
Results: Today there are more than 620 students, making it one of the largest K-8 elementary schools in the Archdiocese of Milwaukee.