Opportunity: An engineering organization within a large health care company set out to enhance the image of the engineering function, and placing more emphasis in targeted recruiting. This video series targeted college interns and graduates, internal employees and mid-level professionals.
The Art of the Possible: Through four video pieces, this series uniquely targeted college interns, college graduates, mid-level professionals and internal engineering employees. Interviews with members of each of these audiences helped to captivate the heart of engineering at this company.
Results: The pieces will be used in this coming recruiting season. The piece shown here is the one of four pieces, and the main piece that conveys what it’s like to work within Engineering.
Executive Producer: Margie Mandli; Production and writing team: Paula West, Lydia St. John; Cinematographer and Editor: Matt Houchin.